Developing insight

In all of our markets our stores are an integral part of the community. Our employees work in the neighborhoods we serve, and many customers may visit our stores several times a week. These close ties enable us to appreciate local needs.

Our operating companies have a track record in choosing the right causes and putting programs in place to effectively benefit stakeholders.

Our approach to community engagement has historically differed in our European and U.S. markets. The charitable giving aspect of community engagement has been more prevalent in the United States, where government social welfare programs are not as comprehensive as in many of our European markets. More consumers than ever before, particularly in the United States, expect companies to be good corporate citizens in the communities in which they operate. A recent cause-related survey¹ found that more than 90% of U.S. consumers say it is important for companies to support local causes and charities. While we don't know how many customers choose to shop in our stores solely as a result of our charitable giving, we believe that local community support is an important part of being a socially responsible company. We work to be active, contributing members of society, particularly in the communities where our stores are located.

1. PR Week/Barkley PR Cause Survey 2007