Waste reduction - it's in the bag!

Fashion statements, park benches - it's amazing what you can make with a plastic bag (see page 38). Creative ideas like these are helping Ahold companies reduce their environmental impact. In August 2007, Giant-Carlisle launched a reusable bag program to give customers an affordable and eco-friendly alternative to paper or plastic. By selling the bags for an affordable 99 cents, the company is giving customers an environmentally friendly option.

ICA introduced a reusable bag in September 2007. This stylish bag (pictured above) can carry up to 20 kilos. ICA teamed up with fashion house, Whyred, to create the design.