Just whisper

In 2007, Albert Heijn tested a new type of "whisper" delivery truck for its stores in a project aimed at reducing noise pollution, particularly in inner-city neighborhoods where supermarket deliveries can sometimes be disruptive. The feedback after the early morning tests, which included 700 deliveries with "whisper trucks" along with two other Dutch retailers, was extremely positive. Making deliveries outside of rush hours also resulted in a decrease in driving time of up to 60%, meaning less diesel fuel was burned. That in turn meant lower CO₂ emissions. Starting in 2010, Albert Heijn intends to make all deliveries to its stores using whisper trucks.