Gaining insight by listening to others
We see the Global Reporting Initiative as an important source of information on stakeholder priorities regarding CSR. We are committed to publishing an annual CSR report based on GRI guidelines and, beginning with the 2007 report, will publish it simultaneously with our annual report.
Our CSR objectives grow from external research, studies on global trends and dialogue with our key stakeholders.
We find out what is important to consumers through daily dealings with customers in all of our local markets, consumer insight and other external research. This enables us to anticipate trends and develop simple, inspiring solutions to our customers' needs. Being a responsible company fulfills a basic expectation of customers.
There is an increasing awareness about CSR in the financial community, and among our investors, as a result of growing consensus that there is a relationship between CSR and profitability. It is becoming apparent that CSR control systems to help limit the environmental, social and ethical risks to a business.
We work to develop long-term relationships with our suppliers. Sharing our CSR ambitions with them leads to better cooperation in terms of volume, quality and pricing.
Ahold actively participates in industry organizations and partnerships with non-governmental organizations (NGOs) and other relevant bodies such as the World Health Organization (WHO) and the World Wide Fund for Nature (WWF). Our local companies strive to be good citizens and contributing members of the communities they serve.
Employees put increasing value on working for a responsible company. A commitment to CSR makes it easier for Ahold and its operating companies to attract, develop and retain talent.

